when you have friends over and you all take turns queuing up a song/video on youtube and it's just a very social thing, almost like a party game, you're never going to have that experience with spotify. the whole thing with youtube is that it's fun. when i make a playlist on youtube, and try to duplicate that playlist on spotify or apple, i can usually only find 60 or 70% of the songs on those apps. other platforms are dependent on licensing and rights agreements and record labels etc, but on youtube i can find infinitely more obscure, rare, independent, unlicensed music. The thing is, youtube has what no other music site will ever have, tons of user uploaded content. Youtube remains my #1 music app, regardless of sound quality, which i agree could use improvement. We explain the differences between hi-res streaming services These are the best portable music players money can buy And that for me is why I’d like to see Google make these key steps at I/O.īest music streamers - the top options we've tested If Google did these two key things, YouTube Music would be a much more compelling offer and one that could easily grow given how integrated it is into its Android software. Google’s also in a great position to leverage a lead here given the work it’s been quietly doing growing YouTube Music’s live recording library. Having experienced this sort of multi-dimensional soundstage through various pieces of equipment, I can personally confirm that, when done right, the only thing better than hearing Atmos-fied live recordings is being physically at the gig. Think about how cool it would be to be able to watch a music video on YouTube Music and get proper immersive 3D audio through your Dolby Atmos soundbar, speaker or system – the roar of the crowd behind you as the band takes the stage and the immersive thump of the bass drum as they start their set. Until it offers this it can’t really beat Apple Music, which features its own Atmos-powered Spatial Audio tracks, and Tidal, which accommodates Dolby Atmos Music. To do that, I think it needs Dolby Atmos support. YouTube Music should really have the same influence on bands and songwriters, and to do that it needs to offer the best experience possible. After all, it houses and maintains its own economy for videographers at the moment. Tidal and competing services have video features, sure, but YouTube is one of the biggest platforms for it in the world. The second big issue is around the fact that Google hasn't really leaned into the platform’s biggest strength – video.
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